CoinSwap is a peer-to-peer cryptocurrency lending platform that allows users to borrow and lend digital assets effortlessly. My role covered the full brand identity, including brand guidelines, the website, and advertising materials. The aim was to create a design that felt modern, trustworthy, and dynamic, tailored for a crypto-native audience. I used a bold palette of vibrant neon gradients in turquoise and purple to bring energy to the visuals. These colours were specifically chosen for their vibrancy on digital screens, enhancing their impact in the tech-focused, online environment. The clean and geometric typeface ensured a professional and polished look across all touchpoints.

The website and advertising reflect a sense of motion and progress through fluid graphic elements and intuitive layouts that guide users naturally. By focusing on clarity, usability, and visual impact, the final design balances innovation with a feeling of trust and reliability. CoinSwap’s identity now stands out in the competitive crypto-lending space while connecting with its audience on a modern and professional level.